Programmatic is the guarantee of reaching target audiences on all available screens, on every platform and with multiple formats. While programmatic expands the number of devices on which to advertise, implementing a multi-channel strategy can be challenging. Recent innovations such as Programmatic TV or audio have indeed shaken up the certainties that the industry has long had. Yet, it is a challenge worth taking on to ensure performance-driven campaigns! Because the more diverse the formats a programmatic campaign combines, the more touch points and conversion opportunities it creates.
Programmatic will both continue to grow and innovate in the next few years. It is therefore necessary for the players to keep up with the ever-changing trends of the digital industry. Let's dig into all the programmatic formats and combinations available for campaigns!